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Regresso Advertising Wins Aretè for publishing

Regresso Advertising, the campaign of social communication "with makeup" and promoted by Aesse Scrittura.org has won the 2009 Aretè responsible for communication in the Books section.

The award ceremony was held Friday, November 20 at the headquarters of Confindustria, p resent the Minister of Environment and Protection of Land and Sea, Stefania Prestigiacomo, President of the Jury in 2009, and Emma Marcegaglia president of Confindustria. Aretè Award, now in its sixth edition, is the annual exhibition sponsored by Pentapolis which gives awards to businesses, organizations and institutions that have distinguished themselves in relation to a "communication manager" in accordance with the values \u200b\u200bof fairness, transparency and sustainability.

Produced in cooperation with the agency and staff Scrittura.org Aesse graphic communication, advertising Recourse appears in the pages of the magazine since 2008 ACLI as fake ad: parody of a famous brand or product " miraculous, " made to reflect on issues and social customs, applying the mechanisms and rules of advertising, with irony and a bit 'of cynicism. The

Prize was awarded to Advertising Redress for this reason: "Clear messages and using provocative advertising language to surprise and inform . The contamination between values \u200b\u200band linguistic categories is charged in terms of effectiveness. " Withdrew recognition of the director of the monthly ACLI Lanfranco Norcini Pala.

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Exercise for Lesson 6: Write the text of a web page

You have the task of rewriting the lyrics to the pages of one of the largest producers in Italy of infrared heating technology.
More information about the company is available on the site.

Your job
Your job is to write a page of the site is optimized for the web and engines research. In brief you can find the top keywords from inserire.In basis of the data, write a page of 500 words explaining the features and benefits of radiant infrared. Your web page will be used as a presentation of the radiant structure and how to create a subsequent landing page. For the page you

:
· Write the text with keywords specified
· Write the title and subtitle page
· Write The Title Tag
· Write a Meta description tag of 155 characters
be reached a keyword density of 5%

Delivery
The texts must be submitted by Sunday, November 29, 2009.

Good job!

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Zanchetta presents his book



Great evening ! Thanks to Mary, Susan and Zoya. The goddess Fioi Valbrenta I want to thank all the spectators to participate in this unique way of presenting a book. The mini writer, certainly not at all intimidated by the public is adept in reading his poems accompanied by the breathtaking melodies of Susan and Zoya which never stop being grateful. Sorry if we caused some cold but the churches of the '500 usually do not have the heat! Thanks to Mr. Moccellin to have documented the event with photos. Now we wait for the DVD of Susan.

Linsey Mckenzie Planetsuzy Maximum

Exercise for Lesson 5

Exercise for Lesson 5
Write a radio ad for the website sitoesempio.it
In this exercise you have to design a 30-second radio spots to publicize the site sitoesempio.it.

Your job
Write a 30-second radio spot based on the information received with the brief.

Target
urging people to register their account directly on the site sitoesempio.it

selected Media: Radio Deejay, Radio Capital.

Format: Radio Spot 30 seconds.
Pianificazione10 steps daily for two weeks from November 20, 2009.
Leave your radio spot by November 10, 2009.

Good job!