Cool Birthday Invitations How To

Exercise for Lesson 3 Lesson 2 Exercises

Designing print ad for "Ace", the life insurance policy for workers without a fixed place

In this exercise you have to design a full print ad headline, bodycopy and pay off the life insurance policy called "Ace."
The insurance policy is designed for people without a fixed income and offers the possibility of establishing a monthly amount of the installment to be paid.

Warning! All the information you find in this brief are used to help write the lyrics, not to copy in the ad. Ok?

About "Ace": the insurance policy for the precarious
The insurance policy "Ace" can be signed by all, even by those who lack a fixed income. The owner can decide how to divide the amount of installments over the twelve months to organize the availability for work. The life insurance policy "Ace" is suitable for anyone who want to keep small and medium capital for any future needs.

Terms
The annual minimum is 5,000 € which can be paid in installments from 1 to 12 installments to be determined by the person signing.

EXAMPLE
first installment of 5,000 € 10
rate from 500 €
5 installments of 1,000

The contract lasts 20 years and is recognized both the return of the entire paid-up capital, is a 4% interest in ' year for 20 years. The total premium may be collected only after 20 years.
In case of withdrawal before age 20, customers who subscribe to the paid-up capital can only get so far with more than 1% of the total interest paid.


Benefits • Flexibility • Amount of annual rate

• low interest of 4% per annum
• Ability to request reimbursement in any time
• After 20 years the repayment of all capital or pension of 320 € per month up to end of life

After the age of 20 who subscribe can choose to take the principal plus interest or a supplementary pension of € 320 per month up to end life.

Target
Singles and couples aged 25 to 35 years who carry out occasional work or project. The target, not having a certain work in the long term, look for a solution variable that allows him to manage the monthly invoice for the bill.

Media
The ad, full page, will be published in June on the main Italian periodicals and magazines such as "TV smiles and songs, "" Panorama "and" L'Espresso ".


Objectives 1. Presenting Ace to target selected
2. Push it to request additional information by calling the toll free number 800 800 800

tone of voice
ironic, creative, but that conveys the strength of the proposal.

Your job
Based on the visual and the proposed indications of lesson three, write a full print ad headline, bodycopy, payoff. No need to set the graphical ad: just write the lyrics.