Exercise for Lesson 3 Lesson 2 Exercises
Designing print ad for "Ace", the life insurance policy for workers without a fixed place
In this exercise you have to design a full print ad headline, bodycopy and pay off the life insurance policy called "Ace."
The insurance policy is designed for people without a fixed income and offers the possibility of establishing a monthly amount of the installment to be paid.
Warning! All the information you find in this brief are used to help write the lyrics, not to copy in the ad. Ok?
About "Ace": the insurance policy for the precarious
The insurance policy "Ace" can be signed by all, even by those who lack a fixed income. The owner can decide how to divide the amount of installments over the twelve months to organize the availability for work. The life insurance policy "Ace" is suitable for anyone who want to keep small and medium capital for any future needs.
Terms
The annual minimum is 5,000 € which can be paid in installments from 1 to 12 installments to be determined by the person signing.
EXAMPLE
first installment of 5,000 € 10
rate from 500 €
5 installments of 1,000
The contract lasts 20 years and is recognized both the return of the entire paid-up capital, is a 4% interest in ' year for 20 years. The total premium may be collected only after 20 years.
In case of withdrawal before age 20, customers who subscribe to the paid-up capital can only get so far with more than 1% of the total interest paid.
Benefits • Flexibility • Amount of annual rate
• low interest of 4% per annum
• Ability to request reimbursement in any time
• After 20 years the repayment of all capital or pension of 320 € per month up to end of life
After the age of 20 who subscribe can choose to take the principal plus interest or a supplementary pension of € 320 per month up to end life.
Target
Singles and couples aged 25 to 35 years who carry out occasional work or project. The target, not having a certain work in the long term, look for a solution variable that allows him to manage the monthly invoice for the bill.
Media
The ad, full page, will be published in June on the main Italian periodicals and magazines such as "TV smiles and songs, "" Panorama "and" L'Espresso ".
Objectives 1. Presenting Ace to target selected
2. Push it to request additional information by calling the toll free number 800 800 800
tone of voice
ironic, creative, but that conveys the strength of the proposal.
Your job
Based on the visual and the proposed indications of lesson three, write a full print ad headline, bodycopy, payoff. No need to set the graphical ad: just write the lyrics.
Monday, October 12, 2009
Friday, October 9, 2009
2010 Ontario License Plate
Call: The Poetry
E 'in the spirit of the association and our deep passion to search, highlight and share the stories, events, traditions and people of Valbrenta. There was reported a book presentation in Turin Motor Show by a valligiana very special.
Maria is a 11 year old girl curious and outgoing, determined and a lover of writing. We wanted to present his book of poems and to enhance the work, unusual for a young age, were chosen some poems that she read and that will be highlighted by a great soprano voice accompanied by vibrant notes of a piano. The duo will perform popular classical pieces that are inspired by verses of the little poet.
The event is also enhanced by the place where it is held, the Oratory of Our Lady of the Wave, a small jewel of Valbrenta dating back to 1547 and recently restored.
Thanks for the parish priest of San Gaetano Don Nazario and the Mayor of San Nazario Gianni Ceccon
Zanchetta Maria - "My dreams in the poem" - Edizioni Upside
Music by: J.
Brahms, R. Schumann, A. Vivaldi, V. Bellini, Mozart
Run:
Susan Anne Proctor - Soprano Zoya Tukhmanova - Piano
presents the evening:
Cavalli Giorgio (president of the library Middle Brenta Canal)
Saturday, October 24, 2009 Hours 20.45
Church of Our Lady Wave
Merlo of San Nazario
Tribute to Dennis Graham Proctor
Maria Zanchetta - It 's born in Bassano del Grappa June 16, 1998 by Michael and Elena Visentin and lives in San Zeno di Cassola. It owes its origins to the valleys of Pove father who is where she spent part of his life.
attended first grade at the middle school AG Roncalli Rosa.
Mary has a passion for dance and fine arts, but especially loves the world developed in the Nile Valley and this passion for Egyptology the door for years to devote to this passion and, during a visit to the Egyptian Museum in Turin knows Alfredo Luvin the Egyptologist who fascinated by so much knowledge commensurate with an early age, he became a friend and paves the way for the publication of her book will then be presented to the Turin Motor Show.
Says Luvin talking about "My dreams in Poetry":
- A dip in their "intellectual children" back certainly always helpful and always acceptable, at least to give that to feed to that "little boy" grazing continues to live in us .-
Currently Mary is writing a second work of a different kind that will give the wrist of his creativity and versatility, it is a murder mystery set in schools
Susan Anne Proctor - Soprano - began his musical studies at age five with his father's plans .
After receiving the low degree in Piano with pianist Cristina Meyr decides to continue to attend the Conservatory "B. Marcello" of Venice, in 1994, follows, with excellent results, the Diploma of Singing under the direction of m ° m ° Pamela Hebert and Stephen Gibelli, followed by the degree of liturgical music with Professor Wally Prepolifonica Pellizzari achieving the highest ratings. During the same period is frequently read, with a concentration in Performing Arts at the University of Venice.
She specializes in chamber music with Maestro Elio Battaglia and in particular he studies for several years, the lieder also attending summer school held by Maestro Battle for Aquasparta in Umbria, and at the Mozarteum in Salzburg. She obtained her Higher Diploma in singing at the Musical Academy of Pescara in 2000, followed always by maestro Battle and baritone Lucio Gallo. In 2007 he graduated
Second Level in Choral Music and Choir Conducting at the Conservatory of Venice with Maestro Marco Gemmani.
He held many concerts and collaborations with choirs and orchestras
Italian and foreign.
He participated in the creation of world premieres by contemporary composers such as Gianandrea Pauletta, and Father Paolo Furlani Benettolo. He is currently
soprano soloist at the Chapel Marciana in Venice and has regularly worked with the vocal ensemble directed by Justine Rapaccioli Edesse Gaspard.
Tukhmanova Zoya,
choir director, pianist, harpsichordist, musicologist
He studied in Moscow at the "P. Tchaikovsky" and at Venice the Conservatory "B. Marcello". She specialized in the harpsichord with Christopher Stembridge.
Scholarship 2002 was awarded by the City of Moscow, 2005 by the Ministry of Foreign Affairs of Italy. From 2001 he worked as choirmaster at the Theatre "Novaya Opera", Moscow. Among other operas, has prepared the chorus for "Les PĂȘcheurs de Perles by Bizet, the" Snow Maiden "," Bride of the Tzar "by Rimsky-Korsakov's" Boris Godunov "by Mussorgsky," Norma "by Bellini; for Verdi's Requiem and Mozart's Requiem. In 2004 she was invited to Spain to prepare for a production of "Eugene Oneguin" by Tchaikovsky at Teatro Maestranza Sevilla.
In 2006 he participated in the production of "Don Giovanni" by Mozart in Venice as a choir director and teacher at the harpsichord.
performs concerts as a pianist.
Among his musicological research are "Choirs in the works of Wagner," "The Piano Prince Odoevski enharmonic. Currently is preparing the publication of "The Vespers of Claudio Monteverdi."
Duo Althea (Proctor-Tuchmanova)
Duo Althea The musical ensemble was formed in 2008 and debuted for the first time at the Palace of Prisons in San Marco, Venice, with a program of songs based only on the figure of Mignon from "Wilhelm Meister of Goethe. The Duo
Althea is constantly working to Venice with future plans to deepen the chamber music repertoire of songs written mostly by German composers, first of all Alma Mahler. Currently the duo is working on contemporary British authors and statunitesti including Britten, Barber and Cage.

E 'in the spirit of the association and our deep passion to search, highlight and share the stories, events, traditions and people of Valbrenta. There was reported a book presentation in Turin Motor Show by a valligiana very special.
Maria is a 11 year old girl curious and outgoing, determined and a lover of writing. We wanted to present his book of poems and to enhance the work, unusual for a young age, were chosen some poems that she read and that will be highlighted by a great soprano voice accompanied by vibrant notes of a piano. The duo will perform popular classical pieces that are inspired by verses of the little poet.
The event is also enhanced by the place where it is held, the Oratory of Our Lady of the Wave, a small jewel of Valbrenta dating back to 1547 and recently restored.
Thanks for the parish priest of San Gaetano Don Nazario and the Mayor of San Nazario Gianni Ceccon
Zanchetta Maria - "My dreams in the poem" - Edizioni Upside
Music by: J.
Brahms, R. Schumann, A. Vivaldi, V. Bellini, Mozart
Run:
Susan Anne Proctor - Soprano Zoya Tukhmanova - Piano
presents the evening:
Cavalli Giorgio (president of the library Middle Brenta Canal)
Saturday, October 24, 2009 Hours 20.45
Church of Our Lady Wave
Merlo of San Nazario
Tribute to Dennis Graham Proctor
Maria Zanchetta - It 's born in Bassano del Grappa June 16, 1998 by Michael and Elena Visentin and lives in San Zeno di Cassola. It owes its origins to the valleys of Pove father who is where she spent part of his life.
attended first grade at the middle school AG Roncalli Rosa.
Mary has a passion for dance and fine arts, but especially loves the world developed in the Nile Valley and this passion for Egyptology the door for years to devote to this passion and, during a visit to the Egyptian Museum in Turin knows Alfredo Luvin the Egyptologist who fascinated by so much knowledge commensurate with an early age, he became a friend and paves the way for the publication of her book will then be presented to the Turin Motor Show.
Says Luvin talking about "My dreams in Poetry":
- A dip in their "intellectual children" back certainly always helpful and always acceptable, at least to give that to feed to that "little boy" grazing continues to live in us .-
Currently Mary is writing a second work of a different kind that will give the wrist of his creativity and versatility, it is a murder mystery set in schools
Susan Anne Proctor - Soprano - began his musical studies at age five with his father's plans .
After receiving the low degree in Piano with pianist Cristina Meyr decides to continue to attend the Conservatory "B. Marcello" of Venice, in 1994, follows, with excellent results, the Diploma of Singing under the direction of m ° m ° Pamela Hebert and Stephen Gibelli, followed by the degree of liturgical music with Professor Wally Prepolifonica Pellizzari achieving the highest ratings. During the same period is frequently read, with a concentration in Performing Arts at the University of Venice.
She specializes in chamber music with Maestro Elio Battaglia and in particular he studies for several years, the lieder also attending summer school held by Maestro Battle for Aquasparta in Umbria, and at the Mozarteum in Salzburg. She obtained her Higher Diploma in singing at the Musical Academy of Pescara in 2000, followed always by maestro Battle and baritone Lucio Gallo. In 2007 he graduated
Second Level in Choral Music and Choir Conducting at the Conservatory of Venice with Maestro Marco Gemmani.
He held many concerts and collaborations with choirs and orchestras
Italian and foreign.
He participated in the creation of world premieres by contemporary composers such as Gianandrea Pauletta, and Father Paolo Furlani Benettolo. He is currently
soprano soloist at the Chapel Marciana in Venice and has regularly worked with the vocal ensemble directed by Justine Rapaccioli Edesse Gaspard.
Tukhmanova Zoya,
choir director, pianist, harpsichordist, musicologist
He studied in Moscow at the "P. Tchaikovsky" and at Venice the Conservatory "B. Marcello". She specialized in the harpsichord with Christopher Stembridge.
Scholarship 2002 was awarded by the City of Moscow, 2005 by the Ministry of Foreign Affairs of Italy. From 2001 he worked as choirmaster at the Theatre "Novaya Opera", Moscow. Among other operas, has prepared the chorus for "Les PĂȘcheurs de Perles by Bizet, the" Snow Maiden "," Bride of the Tzar "by Rimsky-Korsakov's" Boris Godunov "by Mussorgsky," Norma "by Bellini; for Verdi's Requiem and Mozart's Requiem. In 2004 she was invited to Spain to prepare for a production of "Eugene Oneguin" by Tchaikovsky at Teatro Maestranza Sevilla.
In 2006 he participated in the production of "Don Giovanni" by Mozart in Venice as a choir director and teacher at the harpsichord.
performs concerts as a pianist.
Among his musicological research are "Choirs in the works of Wagner," "The Piano Prince Odoevski enharmonic. Currently is preparing the publication of "The Vespers of Claudio Monteverdi."
Duo Althea (Proctor-Tuchmanova)
Duo Althea The musical ensemble was formed in 2008 and debuted for the first time at the Palace of Prisons in San Marco, Venice, with a program of songs based only on the figure of Mignon from "Wilhelm Meister of Goethe. The Duo
Althea is constantly working to Venice with future plans to deepen the chamber music repertoire of songs written mostly by German composers, first of all Alma Mahler. Currently the duo is working on contemporary British authors and statunitesti including Britten, Barber and Cage.
Friday, October 2, 2009
Monthly Blood Donation Is
in my dreams My dreams in poetry
The book by Maria Zanchetta
"My Dream in Poetry" - Edizioni Upside
Music by: J.
Brahms, R. Schumann, A. Vivaldi, V. Bellini, Mozart
Run:
Susan Ann Proctor - Soprano
Zoya Tukhmanova - Piano
Church of Our Lady Wave - Merlo San Nazario
Saturday, October 24, 2009 - At 20.45
leads the evening: Giorgio Cavalli
(chairman of the library Middle Brenta Canal)
Tribute to Dennis Graham Proctor
In collaboration with the Parish of Saints Nazario and Celso
Municipality of San Nazario

The book by Maria Zanchetta
"My Dream in Poetry" - Edizioni Upside
Music by: J.
Brahms, R. Schumann, A. Vivaldi, V. Bellini, Mozart
Run:
Susan Ann Proctor - Soprano
Zoya Tukhmanova - Piano
Church of Our Lady Wave - Merlo San Nazario
Saturday, October 24, 2009 - At 20.45
leads the evening: Giorgio Cavalli
(chairman of the library Middle Brenta Canal)
Tribute to Dennis Graham Proctor
In collaboration with the Parish of Saints Nazario and Celso
Municipality of San Nazario
Thursday, October 1, 2009
Picnik Sayings For Friends
writing techniques: Teleshopping
excellent masters of improvisation, even if the minutes seem to be the telemarketer.
Turn on the TV and do some 'zapping both the public and on private channels: now there is a character who tries to sell items of all kinds, almost always useless.
Your exercise
you the junior copy of an agency that makes videos and texts for home shopping Teledoio, private channel a lot of interest in central Italy. The presenter of Teledoio, barker and famous playboy, ran away last night with the secretary of production. His replacement has not submitted a teleshopping in his life and has no idea what it should say.
In 15 minutes you should be in wave and need a text to present the product.
You have 10 minutes to write 7 good reasons to buy a set of magnifying glasses in 6 big variable: the micro lens to the lens giant. All lenses have fake bone in the neck and turtle golden circle of steel around the lens. The price is € 26.90.
For the first 15 calls, in a gift minibibbia 2x3 cm in size. Write
7 topics, including the most insane, to convince people to order the lenses immediately. To make you come
ideas, use techniques (freewriting and others) mentioned in Lesson 2.
You can choose to write a simple bulleted list with the reasons, or you can prepare to read the full text of the telemarketer.
To add a little 'pepper exercise, you can start the stopwatch and stop writing after exactly 10 minutes.
Review text: shortness
To practice the sake of brevity, we ask you to rewrite the story of at least two of these novels, films, poems and songs.
· Alice in Wonderland by Lewis Carroll
· Men Who Hate Women by Stieg Larsson
· The fat lady of Francesco de Gregori
· leave the traveler ceremony Giorgio Caproni
· Titanic by James Cameron
· The Life Beautiful by Roberto Benigni
For each chosen work, you must write a version of 50 and a 10-word.
Use the style that you like: tragic, epic, ironic. The important thing is that it captures the focus of the work and does not exceed the length indicated.
Editing a text
The Pantry No 2 you just read there are 22 words wrong. Scovale. If you find some extra, your career as a proofreader is assured.
The exercises must be submitted by Friday, October 9.
Good job!
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